“Rob, have you heard that retail and DTC lenders have stepped up their training and monitoring of loan officers?” Absolutely. The same granular examination that is applied to borrowers is being applied to LOs, and not only with credit checks and background searches. Originators are expensive, as are leads, and the analysis of LO performance is critical. How do you train LOs, and how are they overcoming objections? I recently attended an Insellerate event where Aithena was demonstrated: a real-time AI voice “call with a borrower” for training. It was impressive! (No, this is not a paid ad.) We’ll see more of that going forward, leading to the “Will AI systems be licensed in NMLS?” (Today’s podcast can be found here and this week’s ‘casts are sponsored by JazzX, the first true end-to-end AI platform built for mortgage. From application to underwriting, JazzX is a new operating model that helps you scale growth, boost productivity, and transform how your team performs. Hear an Interview with Google’s Sarah Armstrong on how AI search can make the home buying process feel less daunting and time-consuming by calculating finances, summarizing lengthy documents, or visualizing renovations.) Lender and Broker Products, Software, and Services Quick question: When was the last time you referred business to your realtor partners? That’s part of what’s making the new lender lead program from Inside Real Estate generate industry buzz right now. The company that acquired BoomTown (now operating as BoldTrail) has quietly rolled out an exclusive lead product built for lenders focused on retail growth and agent relationships. Borrowers come into the experience actively searching for both financing guidance and a real estate agent connection, giving lenders the opportunity to engage early and collaborate with agent partners. Some lenders are reportedly seeing qualified applications and active borrower engagement within the first week. But exclusivity matters here: markets are limited, and several states are already nearing capacity. Might be worth seeing if your territory is still available: Schedule a strategy call or Email/text Mike Ensch at 562-644-2373.
